Modhaus co-founder revolutionizes K-pop fan experience with blockchain

K-pop is all about fandoms. Fans drive album and merchandise sales, organize mass voting campaigns and pour unwavering support into their favorite idols. Yet, despite their central role, fans have long been excluded from decision-making. Entertainment agencies have traditionally held the power, producing idol groups and controlling their direction. Fans, until now, have merely consumed the results. In 2021, Modhaus challenged that formula. Leveraging blockchain technology, it launched a new K-pop model that allows fans to become active decision-makers in shaping a group’s activities. “Mod in Modhaus stands for modular entertainment. While most entertainment companies deliver a finalized product, our approach gives fans the experience of assembling LEGO-like pieces to create various outcomes,” said Baek Kwang-hyun, vice president and co-founder. The idea of “participatory idol groups” originated with Modhaus CEO and co-founder Jeong Byeong-gi — a veteran producer known for his work with Wonder Girls, 2PM, Lovelyz, INFINITE and Heize. Baek, who joined Jeong before the companyWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times