WHAT ARE THE ODDS?

GREG ODEN FOR LUCKY ENERGY

NEW YORK, June 24, 2025 /PRNewswire/ -- Ahead of the 2025 NBA Draft, retired NBA player Greg Oden stars in Lucky Energy drink's new campaign titled "What Are the Odds?" launching across the brand's social media platforms to promote resilience.

Created by its in-house creative team, the campaign features Greg Oden on the court as he reflects on the odds of his journey. Standing at 7 feet tall, having been selected as the #1 NBA Draft Pick, enduring multiple knee injuries, earning a master's degree, and simply being himself, his story is filled with unexpected twists and turns, highlighting the power of grit and embracing change.

In discussing the campaign's purpose, Lucky Energy's CMO, Hamid Saify, stated, "Greg was selected as the #1 draft pick, ahead of Hall of Famer Kevin Durant, and was labeled a 'bust' for many years. We aim to change that narrative, showing that injuries can sideline even the most promising careers, but that doesn't mean life is over. Challenges may arise, but life continues."

Greg Oden added, "The journey of an athlete is often unpredictable and messy, but it is in these moments that we uncover the most meaningful experiences. Accepting your circumstances and bravely letting go allows you to witness life's magic and welcome new possibilities. With Lucky Energy, I have the fuel to defy the odds and keep going."

To learn more about the campaign and Lucky Energy, visit www.luckybevco.com and follow the brand on Instagram and TikTok.For press inquiries, please contact Valeria Carrasco directly at valeria@hallettsconsulting.com

About Lucky Energy
Lucky Energy is committed to providing cleaner, better-for-you products. Founded by serial beverage entrepreneur Richard Laver, the brand's mission is to motivate people to keepgoing. The product line features six flavors and a unique blend of five super ingredients, including maca and beta-alanine. It has 0 sugar and 0 calories. Products are available on luckybevco.com, Amazon, and over 12,000 locations nationwide. For more information, visit www.luckybevco.com and follow the brand on Instagram and TikTok.

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SOURCE Lucky Beverage Company