Old Dominion Athletics Partners with Scout to Deliver Full-Spectrum NIL and Financial Empowerment Platform for Student-Athletes
Scout will provide ODU with revenue-share distribution, cap management tools, financial literacy training, and a secure mobile wallet.
NORFOLK, Va., June 23, 2025 /PRNewswire/ -- Old Dominion University is stepping boldly into the future of college athletics through a new partnership with Scout, an innovative company that delivers financial infrastructure for athletes and school administrators.
Scout will equip ODU with a comprehensive platform that combines secure revenue-share distribution, advanced cap management tools, personalized financial literacy education, and a powerful mobile player wallet — all backed by a team of experts helping ODU navigate the ever-changing NIL landscape with confidence and clarity.
Scout offers more than its proprietary software — it provides strategic support from a hands-on team of experts. Together with ODU leadership, Scout will help craft procedures that align with the university's values while equipping Monarch student-athletes with real-world financial tools.
"This is more than just a tech platform — it's an intentional investment in our student-athletes' long-term success," said Dr. Ron Moses, Deputy Athletics Director for Student-Athlete Advancement, Revenue Growth & Competitive Strategy. "We chose Scout because they offer more than software — they provide strategy. Their platform allows us to build a compliant, educational, and athlete-centered model tailored to the realities of our institution. Our goal is to be a national leader not only among the mid-major programs in this space, but nationally, to find an edge in retention, which means doing more than just distributing funds. It means equipping our athletes with financial literacy, leveraging data to inform our decisions, and creating structures that protect eligibility, preserve integrity, and promote sustainable growth. Scout is the right partner to help us do that."
Women's Basketball Head Coach DeLisha Milton-Jones added, "Our young women are stepping into a world where branding, business, and basketball intersect more than ever. Scout helps us guide them confidently through that space. It's not just about dollars — it's about dignity, discipline, and developing into complete champions."
"We're proud to partner with a program like Old Dominion — one that sees NIL as more than transactions," said Michael Haddix, CEO and Founder of Scout. "Together, we're building a structure that supports athletes and administrators alike with tools, strategy, and long-term perspective."
"We look at NIL differently at Scout — for us, it means Name, Image… Lifetime."
About Scout
Scout is an innovative financial technology company built specifically for athletes. Combining education, one-on-one support, and a mobile app, Scout helps student-athletes navigate taxes, savings, LLC formation, and investment planning. Its customizable revenue distribution platform serves athletic departments, coaches, and athletes in today's evolving college sports environment.
Learn more at www.scoutftw.com
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SOURCE Scout